Intelligent and Creative Digital Media
This project for an employer involved taking an inline HTML email product that had been manually created prior to each send to a templated, auto-populated, email product.
I began with a new header, including in page navigation, and a sidebar ad space. Content was populated from a database automatically for the particular medical specialty/issue. (Key review abstracts followed the main body of the email shown here. )
BeckySueEpstein.comWordPress blog format. Customized template and installation.
Project included a customized blog template.
“I am really happy with the website and would be happy to sing your praises to anyone!.” Ilana Stanger-Ross
Project involved customizing a design using a blog template and embedded Flash video.
“Everything looks so good and functions perfectly! The response I’ve gotten has been overwhelmingly positive.” Alex O’Meara
In early 2010, I decided it was time to revamp the email templates used to market Personal Best products. The previous templates were graphic heavy, unoptimized, and did not include sharing options.
Our designer and I came up with this cleaner, lighter-weight template that has a sharing widget, leads with text, and offers up several product options around the theme. This new approach increased click-through and sales over the previous template.