People decide in milliseconds whether they like your web page and will move on quickly if not. Good design is more important than ever for sites of all types. The way people see a web page or digital design strongly affects its utility and the meaning that they take away. Gestalt principles tell people how to perceive visual objects, what they mean, and how they relate to one another within the user’s experience. Design with these principles in mind to meet users’ needs and leave a positive impression.
Presented to the Birmingham Chapter of the Society for Technical Communication, March 15, 2012.
