For Personal Best, I helped create a series of videos to promote Health Fairs, and the use of Personal Best products, to corporate wellness decision makers. My efforts secured expert talent to appear in the videos which were shot during an actual health fair. I was at the shoot with a team of videographers to produce the main and B roll footage.
Afterwards, I directed the editing process of the first video in the series and chose additional stock footage from iStockPhoto. (The remaining two videos in the series were produced using footage from this shoot by the marketing department. I had nothing to do with the creation of those videos.)
Personal Best videos were published to YouTube. The brand channel contains 5 videos, including a flash-based video and a converted PowerPoint. I edited the flash-based video to update content before posting it when the channel was created. More recently, I used Camtasia to convert the PowerPoint presentation “Power in People” into a screencast and added a music soundtrack. This video was used by the sales team to promote Personal Best.
