Tag: content

Portfolio

Hi, I am a freelance interactive media professional in Birmingham, AL. My path to this vocation was unconventional and proves the value of transferable skills. I am an experienced integrator and designer of web sites that are functional, visually pleasing, content rich, and findable. I practice credibility-based design—always balancing user experience, what search engines see, and business goals. I can help you with almost any aspect of your online presence. Contact me and let’s chat about it.

About

I am an experienced integrator and designer of sites that are functional, visually pleasing, content rich, and findable. I practice credibility-based design—always balancing user experience, what search engines see, and business goals. I also have experience in all aspects of interactive marketing, content creation, search engine optimization, social media, newsletters and email management, RSS feeds, and audio and video editing for the web. Subscribe to my feed for project updates, actionable/interesting information on web design, social media, and how digital media affects us.

Specialties:

Web design, web development, domain management, information architecture, content creation, video, audio, interactive design, virtual tours, screensavers, logos, web site optimization, keyword research, SEO, online editor, CMS, traffic analytics, email newsletters, search engine marketing, social media, open source utilities (including WordPress and extensions, forums, mail lists, photo galleries, ecommerce).

There is a lot more going on behind the scenes, ie freelance. Please visit Rustixs Interactive to see more examples of my work for freelance clients.

Taken at one of the Coastal Living Idea House shoots. I was there to assist the still photographer and shoot the virtual tour.

Bio
Gayle Christopher is a freelance interactive media professional in Birmingham, AL. Her path to this vocation was unconventional and proves the value of transferable skills. She holds a doctorate in physiology from Auburn University and has taught university level courses in anatomy, physiology, human health and web design. In her early career Dr. Christopher was a research scientist but has since filled a number of roles in digital media with a focus on content and design: Online Editor, Managing Online Editor, Interactive Media Director, and Web Designer and Developer, to name a few. Her employers include the Samford University, Coastal Living magazine, and Oakstone Publishing. She describes herself as practicing “credibility-based design—always balancing user experience, what search engines see, and business goals.” To see her outstanding portfolio of professional, clean, and visually rich and engaging work, please visit gaylechristopher.com and rustixsinteractive.com.

Sharecare

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GayleOne Comment

I have enjoyed doing some freelance editing and writing for Sharecare.com over the past few months.

Sharecare is an interactive, social Q&A platform designed to simplify the search for quality healthcare information and help consumers live their healthiest life. Sharecare is empowering users with high-quality, relevant answers to their health questions from multiple expert perspectives and with interactive health and wellness tools to take action on what they’ve learned.

Below are examples of quizzes I compiled for them from their expert resources.

  • Hepatitis
  • Mammogram Exam
  • Headaches 101
  • Healthy Eyes
  • The Lowdown on Depression
  • Sleep Solutions
  • Beat the Bloat
  • Leaky Bladder
  • Top Germiest Spots
  • Immunity Boosters
  • Hearing Smarts
  • Family History
  • Healthy Job Habits
  • Personality Disorders
  • Cold or Flu?

Human Factors & Digital Communications

Gayle

Recently, I had the privilege of being a keynote speaker for April in Auburn 2011 at Auburn University. The presentation was on human factors in digital communications — specifically web pages and social media. I also included a brief segment on trending developments in digital media, but that portion is edited out of the deck below.

I really enjoyed my time there, the students, faculty and society members who attended, and would like to express my thanks for the opportunity, their kindness, and the reception I received. (Photo courtesy of Shanna Lockwood.)

I also had the opportunity to give an abridged version of this talk to the Birmingham Chapter of the Society for Technical Communications at their August meeting. I was very pleased to be asked to speak and enjoyed my time with them.

If you find this deck useful, please drop me a note. If you have questions or comments, I welcome those too.


Practical Reviews Promo video

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Gayle

For PracticalReviews.com, I specified in the design that a homepage video should be created. The concept was to interview via phone satisfied subscribers for audio testimonials. That audio was then overlayed on video stock footage to create the final promotional video. I produced and directed the creation of this video—from the audio interview, choosing stock footage, selection of royalty-free music, and direction of the video editor. I also configured the open source video player (flowplayer).

We also published audio-only testimonials to the homepage. I interviewed the subscriber, made minor edits to the compiled audio, and configured the flash player to deliver the audio.