Personal Best videos

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Gayle

For Personal Best, I helped create a series of videos to promote Health Fairs, and the use of Personal Best products, to corporate wellness decision makers. My efforts secured expert talent to appear in the videos which were shot during an actual health fair. I was at the shoot with a team of videographers to produce the main and B roll footage.

Afterwards, I directed the editing process of the first video in the series and chose additional stock footage from iStockPhoto. (The remaining two videos in the series were produced  using footage from this shoot by the marketing department. I had nothing to do with the creation of those videos.)

Personal Best videos were published to YouTube. The brand channel contains 5 videos, including a flash-based video and a converted PowerPoint. I edited the flash-based video to update content before posting it when the channel was created. More recently, I used Camtasia to convert the PowerPoint presentation “Power in People” into a screencast and added a music soundtrack. This video was used by the sales team to promote Personal Best.

 

Human Factors & Digital Communications

Gayle

Recently, I had the privilege of being a keynote speaker for April in Auburn 2011 at Auburn University. The presentation was on human factors in digital communications — specifically web pages and social media. I also included a brief segment on trending developments in digital media, but that portion is edited out of the deck below.

I really enjoyed my time there, the students, faculty and society members who attended, and would like to express my thanks for the opportunity, their kindness, and the reception I received. (Photo courtesy of Shanna Lockwood.)

I also had the opportunity to give an abridged version of this talk to the Birmingham Chapter of the Society for Technical Communications at their August meeting. I was very pleased to be asked to speak and enjoyed my time with them.

If you find this deck useful, please drop me a note. If you have questions or comments, I welcome those too.


Practical Reviews Promo video

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Gayle

For PracticalReviews.com, I specified in the design that a homepage video should be created. The concept was to interview via phone satisfied subscribers for audio testimonials. That audio was then overlayed on video stock footage to create the final promotional video. I produced and directed the creation of this video—from the audio interview, choosing stock footage, selection of royalty-free music, and direction of the video editor. I also configured the open source video player (flowplayer).

We also published audio-only testimonials to the homepage. I interviewed the subscriber, made minor edits to the compiled audio, and configured the flash player to deliver the audio.

RentParisApartment.com

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Gayle
RentParisApartment.com
RentParisApartment.com

This site was built on a WordPress platform using a modified free WP theme.  The goal was to create a web presence that would showcase the interiors of the apartment, the Paris location, and information about renting the apartment.

RentParisApartment.com