newsletter | Gayle's Portfolio

Digital treatment of a print product—a four page newsletter launched January of ’11. The concept and design were based on a three color logo. Project started with assessing the functionality with the Editor. Wireframing was followed by creating the design and working with a developer to make the parts work together within a templated content management framework.

Subscriber E-mail – Redesign

For Employers, Health, newsletter

Gayle06/30/201001/27/2012

This project for an employer involved taking an inline HTML email product that had been manually created prior to each send to a templated, auto-populated, email product.

I began with a new header, including in page navigation, and a sidebar ad space. Content was populated from a database automatically for the particular medical specialty/issue. (Key review abstracts followed the main body of the email shown here. )

CoastalLiving e-postcard

Coastal Living, For Employers, newsletter

Gayle04/21/201004/04/2017

While at Coastal Living, I was responsible for sending email newsletters every two weeks. One of them was edit centric and promoted the new web issue content. The other, like this one, was simpler, more graphic and promoted a specific package.