Gayle | Gayle's Portfolio

Recently, I had the privilege of being a keynote speaker for April in Auburn 2011 at Auburn University. The presentation was on human factors in digital communications — specifically web pages and social media. I also included a brief segment on trending developments in digital media, but that portion is edited out of the deck below.

I really enjoyed my time there, the students, faculty and society members who attended, and would like to express my thanks for the opportunity, their kindness, and the reception I received. (Photo courtesy of Shanna Lockwood.)

I also had the opportunity to give an abridged version of this talk to the Birmingham Chapter of the Society for Technical Communications at their August meeting. I was very pleased to be asked to speak and enjoyed my time with them.

If you find this deck useful, please drop me a note. If you have questions or comments, I welcome those too.

Practical Reviews Promo video

Audio, For Employers, Video

Gayle05/01/201101/15/2021

For PracticalReviews.com, I specified in the design that a homepage video should be created. The concept was to interview via phone satisfied subscribers for audio testimonials. That audio was then overlayed on video stock footage to create the final promotional video. I produced and directed the creation of this video—from the audio interview, choosing stock footage, selection of royalty-free music, and direction of the video editor. I also configured the open source video player (flowplayer).

We also published audio-only testimonials to the homepage. I interviewed the subscriber, made minor edits to the compiled audio, and configured the flash player to deliver the audio.

RentParisApartment.com

Freelance, Homes, travel

Gayle01/25/201101/09/2021

This site was built on a WordPress platform using a modified free WP theme. The goal was to create a web presence that would showcase the interiors of the apartment, the Paris location, and information about renting the apartment.

RentParisApartment.com

PersonalBest4.U Digital Newsletter

For Employers, Health, newsletter, Small Business

Gayle01/25/201101/15/2021

Digital treatment of a print product—a four page newsletter launched January of ’11. The concept and design were based on a three color logo. Project started with assessing the functionality with the Editor. Wireframing was followed by creating the design and working with a developer to make the parts work together within a templated content management framework.

PracticalReviews.com

Audio, For Employers, Health, Video

Gayle10/20/201001/09/2021

This site was designed to meet the needs of the marketing department and functional requirements of Oakstone Publishing’s Practical Reviews CME products.

The marketing department desired more new media features, engagement, and ad placements than the previous platform. The new site was built on a proprietary .Net content management system.

Design and front-end development included audio, video, screencasted tutorials, aggregated RSS feeds, and CSS elements. Project began with wireframing and color palette choices and continued until site went live.

Praise from an Oakstone Publishing partner:
“The new site looks beautiful. The multimedia experience really adds to the branding of Practical Reviews an online, streaming, multimedia, 21st Century CME provider. Great job to the website team.” —Justin E. Anderson, Manager, Apollo Audiobooks, LLC.

PR-homepage-wireframe — Practical Reviews Homepage wireframe