Author: Gayle

Yellow Bicycle Catering Company

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Gayle

This site was constructed for a Birmingham, AL catering company owned by successful restauranteur George Sarris of The Fish Market & Dodiyòs. The focus of this project was to translate their print menu into a web site that would showcase menu items, engage visitors, and take advantage of SEO and search engine traffic. Features of the site include an image gallery, slideshow, contact form, Google analytics integration, location-based information, social sharing, and email signup widget. Work performed in conjunction with Reliable Ad Group.

Yellow Bicycle Catering

 

Sharecare

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GayleOne Comment

I have enjoyed doing some freelance editing and writing for Sharecare.com over the past few months.

Sharecare is an interactive, social Q&A platform designed to simplify the search for quality healthcare information and help consumers live their healthiest life. Sharecare is empowering users with high-quality, relevant answers to their health questions from multiple expert perspectives and with interactive health and wellness tools to take action on what they’ve learned.

Below are examples of quizzes I compiled for them from their expert resources.

  • Hepatitis
  • Mammogram Exam
  • Headaches 101
  • Healthy Eyes
  • The Lowdown on Depression
  • Sleep Solutions
  • Beat the Bloat
  • Leaky Bladder
  • Top Germiest Spots
  • Immunity Boosters
  • Hearing Smarts
  • Family History
  • Healthy Job Habits
  • Personality Disorders
  • Cold or Flu?

CrashFlasher White Paper

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Gayle

The St. Christopher Project, an organization dedicated to saving lives by improving the safety of drivers everywhere, approached me to write a white paper on the dangers of distracted driving and roadside crashes. Their new and innovative product, the CrashFlasher, is designed to help alert traffic of a roadside vehicle. Of interest to them for this effort were 1)  the prevalence of distracted driving due to inattention other than the obvious and well-researched effect of the use of technology and 2) roadside crashes into disabled or stationary vehicles.

Considerable research using government and non-government publications was involved in this project. The white paper,Crashes Into Disabled or Stopped Vehicles: An Under-Estimated Danger in Today’s Distracted World, is currently in use on their web site as a marketing tool for fleet sales of the product.

Gestalt Principles Applied to Web Design

GayleOne Comment

People decide in milliseconds whether they like your web page and will move on quickly if not. Good design is more important than ever for sites of all types. The way people see a web page or digital design strongly affects its utility and the meaning that they take away. Gestalt principles tell people how to perceive visual objects, what they mean, and how they relate to one another within the user’s experience. Design with these principles in mind to meet users’ needs and leave a positive impression.

Presented to the Birmingham Chapter of the Society for Technical Communication, March 15, 2012.


Social Media in Business

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Gayle

Businesses are joining us on social networks and using social media platforms to engage and influence customers. This guest presentation, given to Advertising and Public Relations students at the University of Alabama, was designed to show them why and how businesses are using social media and especially blogging. I was very pleased to visit and share with the students and faculty at one of the top programs in the country.

If you have questions or comments, please drop me a line.


Personal Best videos

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Gayle

For Personal Best, I helped create a series of videos to promote Health Fairs, and the use of Personal Best products, to corporate wellness decision makers. My efforts secured expert talent to appear in the videos which were shot during an actual health fair. I was at the shoot with a team of videographers to produce the main and B roll footage.

Afterwards, I directed the editing process of the first video in the series and chose additional stock footage from iStockPhoto. (The remaining two videos in the series were produced  using footage from this shoot by the marketing department. I had nothing to do with the creation of those videos.)

Personal Best videos were published to YouTube. The brand channel contains 5 videos, including a flash-based video and a converted PowerPoint. I edited the flash-based video to update content before posting it when the channel was created. More recently, I used Camtasia to convert the PowerPoint presentation “Power in People” into a screencast and added a music soundtrack. This video was used by the sales team to promote Personal Best.